GFK - Market Research Reward Programe

Client Profile
GfK NOP (from GfK National Opinion Polls) is a leading market research agency based in London, providing business insight through quantitative and qualitative research. Situation GfK wanted to set up a unique reward scheme for their UK and Ireland panel members. The scheme had the aim to improve consumer panel growth, encourage survey completion rates and retain panel members.

Ovation Incentives Solution
Ovation Incentives created a unique market research rewards scheme for GfK NOP rewarding their panel members for their time and contribution. The scheme was implemented on the GfK NOP website and offers the panel members an extensive choice of rewards including both local and high street gift vouchers and e-vouchers.

Results
The Ovation Incentive panel award scheme helped GfK NOP to improve the following;

Panel Acquisition
Increased Survey Completion Rates
Panel Member Activity
Panel Retention
Panel Member Loyalty

As a result of these successes GfK NOP have extended the scheme annually since 2008.